Introduction

The advertisement industry has seen drastic shifts in recent years first newspapers and brochures to TV ads and then TV ads to the internet and mobile-app ads. While the newspaper ads added mass reach, TV ads brought interactive content to the table. Internet and mobile app advertisements introduced features of personalization and pin-point audience targeting to get the most out of the minimum possible spending.

Mobile ads, on one hand, provide effective marketing opportunities to companies, they also provide a common but unique business model for app owners and developers to get paid for their efforts without compromising on their…

Rahul Singh

I live, breathe and dream mobile apps. My interest lies in pursuing and getting to know the best app development technologies, processes and platforms.

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