Here are the top mobile marketing trends I predict for 2018

Mobile Marketing Trends for 2018

So we are already in the second month of 2018 however are you realizing the subtle shift in mobile marketing? As new trends enter the marketplace, your company needs to focus on the top mobile marketing trends. The mobile marketing of tomorrow is going to offer great advancement in new technologies as consumers seek for an integrated mobile experience.

We saw new technologies like iPhone X and Google Home in the year 2017. There are a number of mobile marketing trends that are poised to make a great impact on marketing strategy in 2018. Mobile marketing is seeing some major changes and companies are preparing themselves to the new marketing strategies. Mobile apps are the main reason behind the increasing demand of mobile marketing. User base has increased significantly compared to previous years, as a result of which mobile marketing trend has prospered.

Here are some of the important mobile marketing trends to look for in 2018.

1. Voice search

Voice search is huge with mobile and hence you should make sure that your app is mobile friendly in terms of search.

2. High quality live streaming

It is estimated that by the end of 2018, videos will account for 80% of the mobile data traffic. Live streaming highlights the role of visuals in attracting users and keeping their attention.

3. Great performance

Delay in page load is one of the quickest ways to turn users away, as more than 55% of users leave the site if it takes more than 3 seconds to load. Mobile apps will have to make sure that they are optimized for easy user experience.

4. Mobile app security

There have been tremendous advancements in app security. It is estimated that by 2018, there would be more apps with built-in security features.

5. Augmented Reality and artificial intelligence

Artificial intelligence is going to be a big thing in 2018. AI is nothing but the power of machine to copy human intelligence. Google assistant is one of the best examples of AI technology. It is going to be a boon in new mobile marketing trends. AI based mobile apps are expected to grow on a higher level in 2018 to fuel the user growth. Users will expect instantaneous results on their personalized behavior and it is possible through AI.

6. Internet of Things (IoT)

It is estimated that IoT will be included in more than 90% of new mobile apps, creating a huge opportunity for marketers to interact with consumers.

7. Mobile video marketing

It is estimated that by 2018 people will spend nearly 30–40 minutes daily watching videos on their mobile devices. Investing in mobile video content is the best way to engage with your audience.

Conclusion

The rewards are always there for those who are brave enough to follow the above mobile marketing trends in 2018. It is estimated that mobile app development will cross new barriers in 2018 and bring new way for businesses to interact with customers.

At Promatics Technologies, we are committed to deliver customized mobile apps that leverage cutting edge technologies. Want to know how a personalized mobile app can benefit your business? Drop us a mail at info@promaticsindia.com.

I live, breathe and dream mobile apps. My interest lies in pursuing and getting to know the best app development technologies, processes and platforms.

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