How can mobile apps help build awareness for small business brands?

Are you a small business owner? Have you ever thought how can you compete with big brands? With mobile apps you have the ideal opportunity to strike at the giants and hit them where it hurts. Find out how.

With technology introducing boundless innovations, the game table always keeps turning in the digital landscape, which requires you to not only be smart in the way businesses approach their customers but also mature in creating an ample customer base. Many business bodies believe that the endeavours they invest in building a business mobile app are fruitless yielding no good returns eventually.

Mobile Apps can take your business to new heights

This is their biggest prejudice since the mobile app market is a mushrooming in its reach, influence and power.

The biggest brands have already realized the leverage offered by smart mobile apps when it comes to conveying brand value, brand identity and brand purpose to target audience.

However, smaller business brands and start-up ventures are still dawdling down the road hesitating to build an informative mobile app simply because they find it worthless.

This blog provides you eye-opening insight on how mobile apps help build awareness for small business brands.

Meet the changing consumer behaviour

If you have a product, there will be customers. But today’s customers distinguish significantly from those in the past.

A digital device is the first thing that they pick in order to resolve any query or address their problems. With such demographics galloping swiftly towards the modern trends in digital space, the usage of mobile apps is not just confined to buying merchandizes, or getting entertained.

This is because, with technological disruption, consumer behaviour has also evolved to a great extent.

Mobile users do not want to get locked in your direct sales pitch, but instead first wish to explore your brand offerings to ensure they enjoy amazing user experience, feel delight and foster certain conclusive perception of your business.

Shallow business logic is no longer appreciated; informative apps are growing to be a new trend!

Your emphasis on quality creates a positive impression

The app you create to communicate your brand must be of high quality, elaborate and rich in details. Customers have specific expectations when they download your small business app, and one of those is having exhilarating user experience.

Serving users with splendid quality through an unforgettable app experience inspires trust in consumers. If your mobile app interacts well and appeals to their standards, they will keep coming back for more information bearing positive impression for your brand.

Be a trust gainer not a money generator

Being obsessed to profit graph is not the right way to connect with your business audience. Mobile apps have recently emerged to be one of the best growth hacking tips, and the reason is its massive potential to unleash curiosity among interested buyers.

Long before you engage mobile app developers to create one great app, you must focus on giving and giving away something credible, actual and perceptible. Despite being a legendary brand, Starbucks could be an example even for small businesses to learn how the business stage is set.

Your app adds value to users’ life

Like an interactive friend, your business app acts as quick resource for those who are looking for information gained with minimum efforts. You know your target market and your app serves as an engagement enhancer for you.

Adding high-quality features and ease of navigation with little annoyance of advertisements, you make sure users have speedy access to your business information and feel blessed to be able to use your app. This way, it is easy for you to add true value in their life.

Your app: the best marketing tool

To your disbelief, an app designed to spread awareness among target customers helps you market your product or services. Through an aesthetic landing page marked with vivid logo and catchy tagline, you can demonstrate your brand value.

The landing page is the first thing they see as they click on the app icon, and this is necessarily the page that helps market your vision and mission and how your business makes difference to their lives.

You become an information specialist

There is no harm in giving away free information especially when you are confident you have amazing ways to pull it off. Although substance matters a lot, the form is also appreciated to certain degree by customers.

This is why apps that deliver memorable UX laced with infotainment emerge as high-engagement apps. Giving generous information also puts you in the spot a knowledgeable expert in the market and eventually users tend to take you more seriously than before.

As one of India’s best mobile app development company, Promatics Technologies have been assisting numerous small and medium businesses launch mobile apps for their brands. In almost 80 percent of the cases we have seen strong revenue growth with sizeable brand recall and increase in trustworthiness.

If you are still holding back your app development initiative this is the right time to go ahead. Send in a Request for Proposal today or email us at and see you business scale new heights.

I live, breathe and dream mobile apps. My interest lies in pursuing and getting to know the best app development technologies, processes and platforms.