Real Estate industry is making the best use of Augmented Reality: State of Affairs
With the rapid development of AR technology, consumers are presented with unique opportunities to make life much easier. The same is the case with real estate development. If you are a realtor, you might already know about the impact of technology in real estate industry. Almost all the businesses are getting benefitted from AR technology. In this post, I will help you understand how AR technology is bringing revolutionary change in real estate industry. After reading this post, you will know about the latest technology trends that are impacting the real estate market.
Before we go into detail, let’s have a look at augmented reality and how do the realtors benefit from augmented reality.
What is an augmented reality?
Augmented reality can be described as the 3D environment generated using a computer. This technology can be explored and interacted with the individual. It is one of those technologies that have changed the way people enter into the virtual world. It gives people a real view of the existing environment with the help of video, graphics, GPS data, and audio. It can be manipulated easily, regardless of the industry and domain.
How do realtors benefit from AR technology?
Real estate is using this advanced technology to bring images and blueprints in real time. Whether it is creating a 3D model or providing in-depth information about the property, AR technology can make everything look real and interactive. There are many reasons why AR technology is becoming extremely popular. Here are some of the benefits of AR in real estate business.
• Provide consumers a better clarity over property
AR technology gives Realtors an opportunity to place themselves in the shoes of customers. With just a click on a smartphone app, you can select the property of your choice and create a window into the selected property by holding up the phone. AR mobile apps allow you to virtually walk around the property and check out anything you want.
Besides this, AR mobile apps allow you to walk through the streets and discover nearby properties. All you need to do is just point your smart device at any house and get detailed information such as — contact information, price, the status of construction etc. In short, AR mobile apps give consumers a better clarity about your products. You can attract target audience by developing AR mobile apps in real estate industry.
• Better exposure
Real estate is one of the growing industries with huge competition among builders and developers. If you want to capture the attention of the customers, you must create AR app. it is found that customers who are engaged with your company are likely to spread a word or involve in a conversation.
In a survey, 40% of buyers said that they will pay more for the property if they could experience the property virtually. In short, AR technology is the latest trend and its inclusion can cause a stir among the public.
AR mobile apps are considered as the best marketing tools that help you promote your services in an effective way. You can surpass geographical barriers and reach people around the world, which can result in better business growth. AR apps are not about driving sales but are all about improving brand loyalty. Your customers are likely to come back again and again, once they get used to your services.
Mobile apps are replacing traditional marketing techniques as they are capable of reaching potential customers. If we compare traditional marketing with AR-based mobile marketing, the shift is towards AR apps. AR apps can be used for advertising and marketing purpose. Create interactive printed catalogs, big boards and animated calls to increase sales without spending much.
• Reach target audience
Mobile apps are always present on the smartphones, which makes it easier for companies to reach the target audience. Today, more than 40% of the people worldwide are using smartphones. You can reach the target audience with much ease by developing AR mobile apps.
The information provided by your app can be seen from anywhere and anytime. You can make your app an interactive brochure of your company to attract the target audience. If you aim to convert a prospective buyer living abroad into a potential customer, you can give them an idea of the property with AR app.
It is possible to reach target audience living in different countries of the world and show a 360-degree view of your property. You can let the potential buyer browse, compare and analyze properties without moving from their place.
Are AR apps beneficial for buyers too?
Well, AR apps are not only beneficial for realtors but buyers too. AR can be put to use not only by designers and architects, but those on the demand side. The potential buyers can take a virtual tour of the property from anywhere and anytime from their mobile device. This helps buyers to make the right decision, as they can now see the property virtually. The best thing is that mobile apps made it easier to search the properties. Buyers can see the property come to life.
AR mobile apps also help buyers find the exact distance of the property from their current location. All such information is beneficial for the buyer to make the right decision. Buyers can use AR apps to experiment with design elements and check how the finished rooms look — before they actually commit to the choices in furnishings, floor, and fixtures.
There is no doubt that AR technology has brought a revolutionary change in real estate industry. It might be a good time for realtors to follow this trend and unlock its true benefits. Many realtors have started adapting the idea, realizing the significance of AR in real estate industry. It is interesting to know that iPhone App Developers have made more use of Augmented Reality than Android Developers
AR mobile apps are all about feeding the consumers with right information about the product. It’s time to break the monotony of browsing the property catalog. Realtors can boost their brick and mortar company experience by overlapping the real-world with a digital layer.
The value of AR technology in real estate industry lies in generating 3D model structures and enriching them with digital content. Augmented reality is beneficial when the project is moving from prototyping to construction phase. According to the experts, AR will help reduce errors in real estate projects — eventually saving a lot of time for construction companies.
If you are planning to build an AR app for your real estate company, we are here to help you. We provide cutting-edge AR solutions to the real estate companies that aim to drive sales to the next level. Contact us today for details!
Disclaimer: This article first appeared at: Augmented Reality is bringing a revolution in Real Estate industry: Trends you need to know